Poster Design
Alfa Tea — Social Media Campaign Design
A collection of festive and seasonal social media creatives designed for Alfa Tea, combining product-focused visuals with cultural moments to create engaging brand communication.
Overview
The project focused on creating visually distinctive social media posters for Alfa Tea around occasions such as Diwali, New Year, and Eid. The designs use atmospheric imagery, product integration, cultural elements, and strong typography to connect the brand with moments of celebration and togetherness. Alfa Tea itself positions its Assam blend around warmth, sharing, and the experience of quality tea.
01The Problem
The challenge was to create occasion-based content that felt relevant to the celebration while still keeping Alfa Tea at the centre of the communication. Each creative needed to stand out on social media without losing consistency with the brand's visual identity.
02What I Did
I developed the creative concepts, visual compositions, product placements, typography, backgrounds, and overall art direction for the campaign. Each poster was designed around a different festive narrative while maintaining consistent Alfa Tea branding.
03How It Was Made
The creatives were built using a combination of product imagery, digitally created environments, cultural elements, lighting, and compositing. Typography and visual hierarchy were carefully balanced to keep the message clear while allowing the product and atmosphere to drive the visual impact.
04The Result
The campaign created a cohesive set of visually engaging festive creatives that positioned Alfa Tea naturally within moments of celebration. The combination of storytelling, product-focused compositions, and occasion-specific visuals helped give the brand a more memorable social media presence.
Gallery
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